ONE DAY RETURNWhat if in just one day, you created enough PROFIT from your billboard to pay for the other 364 days of the year? That sounds great, but what is the ROI? One of the key factors of why companies stay on billboards for 3, 5, 10, and even 20+ years is because they drive fantastic ROI!
Lets say you are selling roofing services, a new customer sale is worth $25,000.00, you have $18,500.00 of costs against the order, and that leaves you with a profit of $6,500.00. That's enough to cover $541.66 per/month ($6,500.00/12) towards a billboard rental. In small to medium size markets, on local busy roads (excluding 400/4 lane series HWY's) across Ontario, billboards range from $150.00-$750.00 per/month. Anything below $541.66 per/month and you are fully covering your cost from that one sale. Anything above, and it might take just a few more customers! The math might not work out exactly with the above for your business, but think about it. If just one customer paid for the entire year of advertising, how many more can you generate from a billboard the other 364 days per/year? Below is an example using $375.00 monthly for the billboard rental, and $6,500.00 profit from a sale. Then, doing the same calculation for 5 sales.    Here are some key categories that can drive significant ROI from OOH Billboards are:
-Home Builders -Roofing -Contractors & Renovation Companies -Used Boat/Car Dealerships -Real Estate Agents & Brokerages -Decking & Docking -Major Home Services (Windows, Eavestroughing, Doors, Heat/AC, Wells, Floor Response/Restoration, Kitchen & Bath, Flooring) -Furniture Stores -Electronic Stores Comments are closed.
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