2. Limited Media Options: Listowel may have fewer media outlets compared to larger cities, making billboards a more prominent and impactful advertising channel. Businesses looking to reach a wide audience can benefit from the broader exposure that billboards offer in the absence of numerous competing advertising platforms.
3. Localized Appeal: Listowel's tight-knit community and strong local identity create a conducive environment for effective billboard campaigns. Businesses can tailor their messages to resonate with the community's values and forge a deeper connection, enhancing brand loyalty and local patronage.  4. Commuter Engagement: Listowel's pivotal role as a hub for neighboring towns such as Wingham, Mitchell, Arthur, Milverton, Atwood, Palmerston and rural areas results in substantial commuter traffic. Listowel is also a key town for people that live in Kitchener-Waterloo and work in Listowel. Billboards stationed along these commuting routes seize the opportunity to engage potential customers, encouraging them to visit local businesses.  5. Reaching New Residents: As the town of Listowel experiences substantial growth of over 26% from 7,500 (2016 Census) to over 9,500 (2021 Census) residents, local businesses can reap significant benefits from billboard advertising. With an expanding population, billboards become an essential tool for enhancing brand visibility and recognition among the influx of new residents and potential customers. By strategically placing billboards along key roadways and prominent routes, businesses can effectively capture the attention of both newcomers and long-time residents, fostering a strong community presence and driving higher customer engagement. This surge in population offers an opportune moment for businesses to leverage billboards as a dynamic and impactful medium to showcase their offerings, reinforce their brand identity, and capitalize on the growth momentum within Listowel.
In conclusion, by capitalizing on these factors and strategically positioning billboards in Listowel along County Road 86 and Highway 23, businesses can harness the inherent potential of billboard advertising in Listowel, Ontario, and effectively connect with their intended audience.
Visit out locations map for all the details for billboards in Listowel, Wingham, Palmerston, Atwood, Mitchell, Arthur and more! https://www.topoutdoor.ca/locations.html The Power of Billboards in Real Estate Marketing: Why Realtors ShoulD ACTIVATE this Timeless Tool7/1/2023
 In today's digital age, traditional advertising methods like billboards might seem outdated, However, overlooking the power of billboards could be a costly mistake for realtors. These large, eye-catching displays still hold tremendous potential to capture the attention of potential buyers and sellers. In this blog post, we will explore why billboards work great for realtors and how they can be a valuable addition to any real estate marketing strategy.  1. High Visibility and Reach One of the main reasons why billboards continue to be effective is their unmatched visibility. Placed strategically along busy highways, major intersections, or popular commuting routes, billboards have the potential to reach thousands, of people every day. Unlike online advertisements, which can be easily skipped or blocked, billboards are unavoidable, presenting a passive yet powerful way to make an impression on a vast audience.  2. Targeted Local Advertising Real estate is a hyper-local industry, and billboards offer realtors a unique opportunity to target specific neighborhoods or areas where they want to establish a strong presence. Whether it's promoting a rural housing development or showcasing a multi generation family cottage, realtors can place billboards precisely where their target market is most likely to see them, creating a localized and impactful advertising campaign.  3. Brand Recognition and Credibility Realtors can benefit greatly from building a strong brand and establishing credibility within their communities. Billboards, with their constant presence and high visibility, can help reinforce a realtor's brand identity. When potential buyers or sellers repeatedly see a realtor's name and face on billboards, it can create a sense of familiarity and trust. This recognition may lead to more referrals and increase the likelihood of potential clients reaching out when they are ready to make a move.   4. Complementing Digital Marketing Efforts While digital marketing is crucial in today's world, combining it with traditional advertising methods like billboards can amplify the overall impact of a real estate marketing campaign. A well-designed billboard can direct potential clients to the realtor's website, social media channels, online listings, and increase organic search activity. This seamless integration enhances the overall brand experience and encourages potential clients to engage further with the realtor's digital presence.   5. Emotional Appeal and Aspirational Marketing Real estate transactions are deeply emotional decisions, and billboards can tap into this aspect effectively. By showcasing captivating images of stunning properties, happy families, or satisfied clients, billboards can evoke a sense of aspiration and lifestyle, appealing to the dreams and desires of potential buyers. Such emotional connections can leave a lasting impression, influencing clients when they are ready to make a decision.  In conclusion, billboards remain a formidable tool in the real estate marketing arsenal. With their high visibility, targeted local reach, and ability to complement digital efforts, billboards can help realtors build brand recognition, establish credibility, and forge lasting emotional connections with potential buyers and sellers. By incorporating billboards into their marketing strategies, realtors can tap into the timeless power of outdoor advertising and ensure they stay ahead in an increasingly competitive industry. Wise realtors know that embracing traditional methods like billboards can be the key to unlocking new opportunities and achieving success in the dynamic world of real estate. 
Looking to rent a billboard in Cottage Country? As millions of people make Ontario Cottage Country and Tourism Regions their go to 4-season destination, Top Outdoor has brands, advertisers, and agencies covered! We started the company in Haliburton and have grown to include coverage in all the key Cottage Country & Tourism Hot Spots with hundreds of billboards for rent in Cottage Country! Markets: Haliburton, Minden, Lake of Bays, Dorset, Carnarvon, Kawartha Lakes, Bobcaygeon, Fenelon Falls, Lakefield, Apsley, Bancroft, Madoc, Havelock, Tobermory, Bruce Peninsula, Lion’s Head, Port Elgin, Sauble Beach, Grand Bend, Goderich, Forest, Kincardine, Collingwood, Blue Mountain, Creemore, Simcoe, Georgian Bay, Wasaga Beach, Muskoka, Bracebridge, Huntsville, Dorset, Simcoe, Orillia, 1000 Islands, Prince Edward County, Bon Echo, Lanark County, Rideau Lakes, Ottawa Valley and more. We have all the major routes in and out of Cottage Country with the Cottage Country Billboard Network including billboards for rent on HWY 11, HWY 400, HWY 35, HWY 12, HWY 115, HWY 7, HWY 21, HWY 26, HWY 416, HWY 401 and more! To find out more, please visit our entire cottage billboard map here: Billboard Cottage Locations Map 
ONE DAY RETURNWhat if in just one day, you created enough PROFIT from your billboard to pay for the other 364 days of the year? That sounds great, but what is the ROI? One of the key factors of why companies stay on billboards for 3, 5, 10, and even 20+ years is because they drive fantastic ROI!
Lets say you are selling roofing services, a new customer sale is worth $25,000.00, you have $18,500.00 of costs against the order, and that leaves you with a profit of $6,500.00. That's enough to cover $541.66 per/month ($6,500.00/12) towards a billboard rental. In small to medium size markets, on local busy roads (excluding 400/4 lane series HWY's) across Ontario, billboards range from $150.00-$750.00 per/month. Anything below $541.66 per/month and you are fully covering your cost from that one sale. Anything above, and it might take just a few more customers! The math might not work out exactly with the above for your business, but think about it. If just one customer paid for the entire year of advertising, how many more can you generate from a billboard the other 364 days per/year? Below is an example using $375.00 monthly for the billboard rental, and $6,500.00 profit from a sale. Then, doing the same calculation for 5 sales.    Here are some key categories that can drive significant ROI from OOH Billboards are:
-Home Builders -Roofing -Contractors & Renovation Companies -Used Boat/Car Dealerships -Real Estate Agents & Brokerages -Decking & Docking -Major Home Services (Windows, Eavestroughing, Doors, Heat/AC, Wells, Floor Response/Restoration, Kitchen & Bath, Flooring) -Furniture Stores -Electronic Stores  Thinking about adding billboards to your marketing mix? If you run, own or work at a restaurant, here are 3 reasons your team should be getting outdoor! 1. Location. Location. Location.Billboards work extremely well by reaching people while they are on the road, out of the house, and ready to make a visit to your restaurant. If you are "14 Mins away, on the Left" or in a hidden spot "Behind the Arena in 10 mins", then your billboard will give drivers an immediate idea of how quickly they could be making their appetite go away! A key strategy has been to secure a billboard location on as many entryways towards your location as possible. If required, start with 1-2, then continue to add boards on new routes.  2. Eating up the competition.Billboards put your restaurant on busy highways so hundreds and sometimes thousands, or tens of thousands of daily drivers see your message before they make their decision to eat somewhere. This gives you exposure 365 days per/week of non-stop awareness. It's like having a mini location or promo squad on the side of the highway working for you every single day.  3. Drive a key food item.Feature your #1 or even #10 item. By putting the spotlight on that product, it will influence more decisions. Have a brand new burger, beverage, sandwich, or donut? What about a product that gets people in the restaurant? It's time to bring out your secret sauce and start driving major traffic into your location. Billboards in Canada get worldwide attention for McDonalds  Thinking about adding billboards to your marketing mix? If you run, own or work at a car dealership, here are 5 reasons your team should be getting outdoor!
1. Expand your reach and put your name TOP OF MIND! -Having a billboard on a highway 365 days per/year is like having mini dealerships at every billboard location. Standing tall, looking great, and attracting customers every single day of the year from new areas of the regions you serve. 2. Targeting the right audience -Billboards capture drivers and their passengers. Your message becomes extremely relevant as they drive in their current vehicle and dream of the new one! 3. Capturing the long-term sales cycle -Customers are not buying new cars weekly, sometimes not even for a few years. It's a longer term sales cycle and billboards do an amazing job of capturing: a) People in the market right now and are looking for a vehicle. b) People that are not in the market today, but in 6 months or a year from now, when they are in market, your business will be top of mind. 4. Frequency -With billboards, you have a chance to reach people with great frequency. Especially people that take the same routes on an on-going basis. Your billboard frequency goes up every single time they drive by the billboard. It's very common for billboard advertisers to hear "we see your billboards everywhere" from customers, friends and family. This is because of the great frequency of message billboards deliver 5. Low Investment -Billboards are known to be one of the best investments for advertisers. Due to the high volume of traffic and constant presence, billboards delivery a huge opportunity with an extremely low daily investment. When compared to other forms of media, they can be 5-10 times more value. Below are a few links to other great articles specific to car dealerships. Take a read! 50% of consumers stated that they are more likely to buy a car as a result of seeing outdoor advertising: https://www.showcaseoutdoor.co.uk/outdoor-advertising-for-car-dealerships/ Dealerships saw a 15.4% increase in dealership visits: http://www.dealermarketing.com/how-ooh-advertising-can-drive-customers-to-dealers/ Atlanta Car Dealership see 40% increase in business: http://www.fliphound.com/files/billboard-out-of-home-advertising-resources/ron-swatty-lexus-toyota-dealership-new-customer-automotive-oaaa-case-study.pdf |
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