ONE DAY RETURNWhat if in just one day, you created enough PROFIT from your billboard to pay for the other 364 days of the year? That sounds great, but what is the ROI? One of the key factors of why companies stay on billboards for 3, 5, 10, and even 20+ years is because they drive fantastic ROI!
Lets say you are selling roofing services, a new customer sale is worth $25,000.00, you have $18,500.00 of costs against the order, and that leaves you with a profit of $6,500.00. That's enough to cover $541.66 per/month ($6,500.00/12) towards a billboard rental. In small to medium size markets, on local busy roads (excluding 400/4 lane series HWY's) across Ontario, billboards range from $150.00-$750.00 per/month. Anything below $541.66 per/month and you are fully covering your cost from that one sale. Anything above, and it might take just a few more customers! The math might not work out exactly with the above for your business, but think about it. If just one customer paid for the entire year of advertising, how many more can you generate from a billboard the other 364 days per/year? Below is an example using $375.00 monthly for the billboard rental, and $6,500.00 profit from a sale. Then, doing the same calculation for 5 sales.    Here are some key categories that can drive significant ROI from OOH Billboards are:
-Home Builders -Roofing -Contractors & Renovation Companies -Used Boat/Car Dealerships -Real Estate Agents & Brokerages -Decking & Docking -Major Home Services (Windows, Eavestroughing, Doors, Heat/AC, Wells, Floor Response/Restoration, Kitchen & Bath, Flooring) -Furniture Stores -Electronic Stores
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 Thinking about adding billboards to your marketing mix? If you run, own or work at a restaurant, here are 3 reasons your team should be getting outdoor! 1. Location. Location. Location.Billboards work extremely well by reaching people while they are on the road, out of the house, and ready to make a visit to your restaurant. If you are "14 Mins away, on the Left" or in a hidden spot "Behind the Arena in 10 mins", then your billboard will give drivers an immediate idea of how quickly they could be making their appetite go away! A key strategy has been to secure a billboard location on as many entryways towards your location as possible. If required, start with 1-2, then continue to add boards on new routes.  2. Eating up the competition.Billboards put your restaurant on busy highways so hundreds and sometimes thousands, or tens of thousands of daily drivers see your message before they make their decision to eat somewhere. This gives you exposure 365 days per/week of non-stop awareness. It's like having a mini location or promo squad on the side of the highway working for you every single day.  3. Drive a key food item.Feature your #1 or even #10 item. By putting the spotlight on that product, it will influence more decisions. Have a brand new burger, beverage, sandwich, or donut? What about a product that gets people in the restaurant? It's time to bring out your secret sauce and start driving major traffic into your location. Billboards in Canada get worldwide attention for McDonalds  Thinking about adding billboards to your marketing mix? If you run, own or work at a car dealership, here are 5 reasons your team should be getting outdoor!
1. Expand your reach -Having a billboard on a highway 365 days per/year is like having mini dealerships at every billboard location. Standing tall, looking great, and attracting customers every single day of the year from new areas of the regions you serve. 2. Targeting the right audience -Billboards capture drivers and their passengers. Your message becomes extremely relevant as they drive in their current vehicle and dream of the new one! 3. Capturing the long-term sales cycle -Customers are not buying new cars weekly, sometimes not even for a few years. It's a longer term sales cycle and billboards do an amazing job of capturing: a) People in the market right now and are looking for a vehicle. b) People that are not in the market today, but in 6 months or a year from now, when they are in market, your business will be top of mind. 4. Frequency -With billboards, you have a chance to reach people with great frequency. Especially people that take the same routes on an on-going basis. Your billboard frequency goes up every single time they drive by the billboard. It's very common for billboard advertisers to hear "we see your billboards everywhere" from customers, friends and family. This is because of the great frequency of message billboards deliver 5. Low investment -Billboards are known to be one of the best investments for advertisers. Due to the high volume of traffic and constant presence, billboards delivery a huge opportunity with an extremely low daily investment. When compared to other forms of media, they can be 5-10 times more value. Below are a few links to other great articles specific to car dealerships. Take a read! 50% of consumers stated that they are more likely to buy a car as a result of seeing outdoor advertising: https://www.showcaseoutdoor.co.uk/outdoor-advertising-for-car-dealerships/ Dealerships saw a 15.4% increase in dealership visits: http://www.dealermarketing.com/how-ooh-advertising-can-drive-customers-to-dealers/ Atlanta Car Dealership see 40% increase in business: http://www.fliphound.com/files/billboard-out-of-home-advertising-resources/ron-swatty-lexus-toyota-dealership-new-customer-automotive-oaaa-case-study.pdf |
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