Thinking about adding billboards to your marketing mix? If you run, own or work at a restaurant, here are 3 reasons your team should be getting outdoor!
1. Location. Location. Location.
Billboards work extremely well by reaching people while they are on the road, out of the house, and ready to make a visit to your restaurant. If you are "14 Mins away, on the Left" or in a hidden spot "Behind the Arena in 10 mins", then your billboard will give drivers an immediate idea of how quickly they could be making their appetite go away! A key strategy has been to secure a billboard location on as many entryways towards your location as possible. If required, start with 1-2, then continue to add boards on new routes.
2. Eating up the competition.
Billboards put your restaurant on busy highways so hundreds and sometimes thousands, or tens of thousands of daily drivers see your message before they make their decision to eat somewhere. This gives you exposure 365 days per/week of non-stop awareness. It's like having a mini location or promo squad on the side of the highway working for you every single day.
3. Drive a key food item.
Feature your #1 or even #10 item. By putting the spotlight on that product, it will influence more decisions.
Have a brand new burger, beverage, sandwich, or donut? What about a product that gets people in the restaurant? It's time to bring out your secret sauce and start driving major traffic into your location.
Billboards in Canada get worldwide attention for McDonalds