Thinking about adding billboards to your marketing mix? If you run, own or work at a car dealership, here are 5 reasons your team should be getting outdoor!
1. Expand your reach
-Having a billboard on a highway 365 days per/year is like having mini dealerships at every billboard location. Standing tall, looking great, and attracting customers every single day of the year from new areas of the regions you serve.
2. Targeting the right audience
-Billboards capture drivers and their passengers. Your message becomes extremely relevant as they drive in their current vehicle and dream of the new one!
3. Capturing the long-term sales cycle
-Customers are not buying new cars weekly, sometimes not even for a few years. It's a longer term sales cycle and billboards do an amazing job of capturing:
a) People in the market right now and are looking for a vehicle.
b) People that are not in the market today, but in 6 months or a year from now, when they are in market, your business will be top of mind.
-With billboards, you have a chance to reach people with great frequency. Especially people that take the same routes on an on-going basis. Your billboard frequency goes up every single time they drive by the billboard. It's very common for billboard advertisers to hear "we see your billboards everywhere" from customers, friends and family. This is because of the great frequency of message billboards deliver
5. Low investment
-Billboards are known to be one of the best investments for advertisers. Due to the high volume of traffic and constant presence, billboards delivery a huge opportunity with an extremely low daily investment. When compared to other forms of media, they can be 5-10 times more value.
Below are a few links to other great articles specific to car dealerships. Take a read!
50% of consumers stated that they are more likely to buy a car as a result of seeing outdoor advertising:
Dealerships saw a 15.4% increase in dealership visits:
Atlanta Car Dealership see 40% increase in business: